Blog

The Mobile Standoff: Bigger Isn’t Better

We all have the smartphone. In fact “smartphone” is a bit of an understatement these days. Mobile computing, recording, and distribution is reaching points now never thought possible even 10 years ago.

Superscreen as featured on Kickstarter

Smartphones are now even stealing workflows that have traditionally been the mainstay of the desktop experience: the full-sized work station. A recent Kickstarter campaign has endeavored to build a tablet-like screen that uses your phone’s computing power to enlarge your experience, without the cost of a full-sized tablet. Their primary goal was to raise $50,000, and are now nearing $2.6 million worth of backer funding. People are excited to back the development of the device (2 of our staff among them) to leverage their phone on a bigger screen.

Samsung Dex

Samsung DeX
(Credit: Samsung)

In the mainstream, Samsung’s recent launch of the Galaxy S8 included an announcement of the DeX docking station as a means for you to “Leave your computer behind” by connecting your phone’s processing power to your hi-def displays.

All this re-enforces an interesting part of the stats that we discovered when reviewing 2016 device usage numbers.

Firstly as expected, desktop usage continued to lose ground to mobile devices in 2016, however when we separated tablet usage from smartphone usage, we saw a reversal in recent years’ trends: tablet usage plateaued (in some cases decreased) with smartphones picking up the slack and more.

It’s obvious; people are buying bigger, faster smartphones and leaving their tablets and desktop computers at home collecting dust.

Humanizing the Holidays

Christmas Holiday Greeting CardThe year is coming to an end again, as we start to look forward and prepare ourselves for the approaching holiday season. At work, it’s often “business as usual” but that doesn’t mean it has to be that way. Make business a bit more festive this Christmas by sending your clients custom holiday greeting cards!

New Harvest Media can offer you high quality, full-colour custom greeting cards with competitive pricing.

Greeting cards don’t have to be boring, impersonal affairs. Not only does having custom cards made allow you to craft the perfect message for your business, it also showcases the effort that went into the card itself- you didn’t just go to the store and buy a few.

Custom Christmas cards are a great way to tell your clients that you appreciate their business and cherish the working relationship you have with them. Greeting cards, if used correctly, can help you to strengthen the rapport you have with all your clients.

Some optional ideas to kick things up a notch:

Handwritten notes: Personalizing your cards with some good old-fashioned handwriting to your cards makes them seem a lot more, well, personal. Definitely sign the cards with your name (and perhaps the names of your employees as well), but you could always go even further and write a little note to let your clients know how much you value your working relationship.

Deliver personally: While you can certainly pop a bunch of cards in the mail (we can order perfectly-sized envelopes too), hand-delivering cards to your clients shows a certain amount of forethought and concentrated effort on your part, not to sell them something but to simply stop by and wish them the best for the holiday season. Not everyone has the time for this, but if you do it can make a real impact.

Metallic foil printing: If you want cards that really have that “wow” factor, we can order full-colour printed cards with additional metallic foils. Available in a wide range of colours, these metallic foils are sure to help your cards make a lasting impression. Keep in mind- minimum order size for metallic foil printing is 500 cards.

Talk to us today about your custom holiday greeting cards!

 

Google Apps Now G Suite

googlecloud_partner_badge_150New Harvest is an official reseller of Google’s suite of professional tools formerly known as Google Apps for Work. Today, Google announced that they have renamed their online services to Google Cloud. Additionally, their productivity tools in Google Apps for Work have been renamed to something more, shall we say, short and suite.

Introducing G Suite

As an official Google Cloud Partner, at New Harvest we already knew that Google’s tools were pretty suite.

Check out Google’s press release.

The Mobile Majority

It’s time for our annual look at how Peace Country web surfers are carving the web wave. Specifically, what types of devices they’re using, and how they’re arriving on your website.

It goes without saying that we’re all using our phones for everything from work to playtime. So when you’re the one trying to get information into the hands of existing and potential customers, you’re going to need a fast-loading, easy to navigate mobile (and touch) friendly website.

But really… how big a deal is this for Peace Country businesses and local governments? With rural areas comprising large portions of the local trading areas, is it really as big an issue here than in say, New York, New York?

It is.

When we reviewed the stats for our higher trafficked local government websites, which tend to provide a good cross section of all types of users, we noticed that over half of website traffic was on mobile devices (including tablets).

pie-chart-1

Where is it all coming from? Aren’t phones less easy to navigate and find information on?

To find the answer, we need not look further than the notification you probably have on your phone’s home screen right now.

Facebook.

The means by which a user finds their way on to your website is called a “Channel” (see Google’s terminology). When reviewing the same website as above, we saw that “channels” were pretty evenly split among three categories:

  1. Social
  2. Organic Search
  3. Direct

pie-chart-2

Stats showing “Social” as the channel means they arrived by clicking on something in a social media feed, usually Facebook.

When they’ve arrived through an “Organic Search“, they have found you in a search result, usually Google.

And finally, if they’ve arrived “Direct“-ly, they likely typed your web address in manually.

So your next three questions for your marketing staff should be:

  1. Are we using our social media profiles effectively?
  2. Are we showing up well in search results?
  3. Are we emphasizing our website’s domain name in our promotions and printed materials?

Answering those questions will help to ensure you’re riding that online wave better than ever!

Sept 20 Workshop: 5 Steps to Climb Google Results

We’re at it again! This time in Fort St. John.

We’re presenting at the Fort St. John Chamber Luncheon on September 20, 2016!

Why would you want to attend?

The phone book is dead. If your next customer doesn’t know your company’s name, how will they find you?

Go Google yourself right now – try doing a search for your company’s most profitable product or service. Can you find you?

How to get ahead of your competitors in local search listings doesn’t have to remain a mystery. Don’t miss this event, where you’ll learn 5 of the most important factors that determine who ends up on top.

Register  through Eventbrite to attend this event & guarantee seating.

May 17 Workshop: 5 Steps to Climb Google Results

We’re presenting at the Dawson Creek Chamber Luncheon on May 17, 2016! Why would you want to attend?

The phone book is dead. If your next customer doesn’t know your company’s name, how will they find you?

Go Google yourself right now – try doing a search for your company’s most profitable product or service. Can you find you?

How to get ahead of your competitors in local search listings doesn’t have to remain a mystery. Don’t miss this event, where you’ll learn 5 of the most important factors that determine who ends up on top.

RSVP with kathleen@dawsoncreekchamber.ca today!

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