The world is changing. With new mobile devices being released everyday, millions more users worldwide are accessing their favourite news, sports, social media and information sites on the go with smartphones or tablets. ComScore has stated that midway through 2011, smartphones and tablets made up almost 5% of total digital traffic in Europe and 7% in the US.
On one of our higher traffic Peace Country client web sites, we’re seeing rapid growth in mobile device browsing. Figures from the first half of 2011 showed an average of 4% of browsing was via mobile devices. The second half of 2011 showed mobile browsing more than double to an average of over 9% of all browsing. Furthermore, mobile browsing contributed less than 1% of total visits in 2009, 4.5% in 2010, and over 12% in 2011 over the same time period each year.
Wondering how mobile traffic is growing on your site? Nearly all New Harvest Media clients have Google Analytics installed, a tool that can be useful in discovering the mobile traffic numbers for your site. Contact us for your login information to dive into your mobile visitor numbers and other web browsing statistics.
We can help you bring your stats automatically to your desktop, iPhone or iPad. The cost of setup, installation and giving you a bit of a tour is $90 – but you might get that service for free. At the end of February we will be giving this capability free to one of our clients, who Follows us on Twitter, Likes us on Facebook, or Follows us on LinkedIn.
So – connect with us on one or more of those social tools, and you’ll be eligible for the draw!