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A few years back, the hottest headlines in the tech world were about blogging. Famous people blogging, people getting famous by blogging, blogs creating huge media frenzies, etc.
So here we are today. Blogging isn’t in the news every day like it used to be. Are blogs still relevant in today’s Internet? Do they still matter in a world with Facebook and Twitter?
The answer is yes. And I’ll tell you why.
If Canada Post experiences a work stoppage on Thursday, as is currently threatened, just about every Canadian (and Canadian business) will be affected in some way. We may do a lot of communicating online or by e-mail, but if you’re anything like us, you still have a few things that you trust Canada Post to get from point “A” to point “B.”
How will you be affected, if the mail grinds to a halt? Are courier services really the most cost-effective alternative? Now is the time to do an inventory of what you “transmit by truck” and consider whether it is time to move that process online.
When creating content for the web, whether it be for your own web site, for a social networking profile or otherwise, better writing means more effective content.
Existing and prospective customers alike appreciate well written copy. It makes you and your business sound more intelligent, respectable, and trustworthy. Obviously, writing copy for your business that sounds like you’re texting a friend during a night of revelry isn’t going to gain you any admirers. While most of us have better writing skills than that, mistakes still get made. Here are some quick ideas to move your writing in the right direction.
I don’t need to tell you that social networking is a big deal. Sites like Facebook and Twitter have been “mainstream” for quite some time now, and it is very likely that while reading this blog post, you are probably logged in to Facebook right now. It is also very likely that most of the people you know have Facebook accounts, and check them regularly.
When writing content for your web site, it is important to consider the “voice” of your content. In other words, how does your writing sound to your users as they read it? Is it casual and fun, or uptight and no-nonsense? Does your content have personality, or does it sound stiff and lifeless like a legal document?
You need to find your voice. That voice is what will set your content apart from your colleagues and competitors. It is what will make your content interesting and noteworthy.
An important thing to consider when building and maintaining your web site is how much data you’re sending to your viewers when they load a page. Sure, things aren’t as bad as they used to be back in the days when everyone had dial-up, but bloated web sites still cause grimaces. Those extra seconds your web site takes to load mean user frustration, and slow page loads can even hurt you when the search engines come around.
This article will give you some good, basic rules-of-thumb to get your site loading quickly and keep both your customers and the search engines happy.