When users visit your site, do they find your great content obscured by a wall of boring or badly formatted text? Whatever you’re blogging about, you need to make it easier for people to not only read your blog posts and enjoy them. Here are 4 quick ways to crank up the awesome in your blog posts.
Blog
Web Sites are a Journey, Not a Destination
For many people, a web site is a like a place. A virtual corollary of their real-world business. But what kind of place is it? In your real-world business, you wouldn’t open a store and promptly leave it there, understaffed and unsupported, never ordering any new inventory. Anyone knows that is a recipe for failure.
And yet, for a lot of people and businesses, that is exactly what their web site is like. They put forth a substantial amount of time, effort and expense into building their shiny new web site. It looks great, and everyone is proud of it. But then it sits there, gathering dust as months and years pass without updates or fresh content.
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How Can Email Marketing Help Your Business?
Here at New Harvest, we have been working on an overhaul of our email newsletter, and it has got me thinking about Email Marketing and how it can be used to help improve one’s business. I wanted to introduce you to the general ideas and techniques behind Email Marketing, to give you a good idea of how it can help you.
Make Sure Your Customers Don’t Forget You
If your company has a website, you’re getting web traffic. You may have a few pageviews a day, or you may have millions. In any case, many of the people who visit your site have a quick look and leave, without buying, requesting a quote, emailing you, or anything.
The promise of Email Marketing is that it may help you hold on to a few of those leads. Sure, not everyone is going to sign up for your emails. But it’s quick, free, and easy (At least it should be. Make sure yours is!). For those that do sign up, you now have the opportunity to turn that person, who ordinarily would’ve forgotten about your site and your company, into someone who remembers you, trusts you, and eventually buys from you.
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5 Tips To Upgrade Your Website Content
When creating a website, a lot of attention is paid to the visual design. This is important, but it’s not the only factor. A truly effective website has not only an appealing look, but is filled with great content that makes users stay on your site and really care about what you have to say.
This article is a quick overview of 5 techniques you can use right now to beef up your website content, whether your site is in development, or already up and running!
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It’s Pretty, But Is It Effective?
Something that comes up in my conversations with people from time to time is the role that the designer takes in the web design process. A lot of inexperienced designers seem to like to make pretty things and create designs based on an “artistic vision”. These designers are also the ones that get bent out of shape when clients request changes that interfere with that vision.
Who is at fault?
I really feel that in these cases, the designer is the one at fault. There is a difference between art and design. If you want a vehicle of self-expression to allow you to communicate your inner vision and unique point of view, then you should be a fine artist.* Design has also been referred to as “commercial art”, which I think illustrates the distinction between the two fields. Design is art that is geared towards a specific purpose, usually achieving communication between two parties: the designer’s client and the client’s customers or target audience.
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Do you need an iPad website?
Apple’s Shiny New Toy
With Apple’s announcement yesterday about the newest model in it’s incredibly popular line of tablets, the internet is abuzz with talk about the iPad 2.
Tablets have really taken off in the last few years since the launch of the original iPad. Adding to that the incredible proliferation of smartphones with full web browsing capabilities, it seems everyone has a computer on their person at almost all times.