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The Power of Mobile Social

2015 is already whizzing by! And as we took our annual look at mobile browsing stats we discovered something amazing about how a powerful of social media presence can have huge impact on your website traffic!

But first, a quick recap of the last few years…

In the last 5 to 10 years, our society has gone from a land-line-phoning, desktop-browsing society to a smartphoning, mobile browsing, text-messaging, and “Facebook-ing” culture. As we look back in our web traffic statistics from years past, there’s clear evidence of this shift to constant handheld connectedness.

The big news, now, is that, for the first time, we’re seeing mobile traffic overtake that of desktop traffic on some websites. The chart below shows 3 of our highest traffic client websites.

Mobile Traffic as a Share of Total Traffic

* 2009 stats are from Oct-Dec when Google first started tracking mobile traffic apart from other traffic types.
** In mid November 2011, Google Analytics began tracking tablet traffic apart from regular mobile traffic . We’ve combined them again here to show the hand-held trends.

The Power of Social…

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Photo: Flickr

One important thing to point out, is how social media can impact your web traffic. The client represented in blue above has earned several thousand likes on their Facebook page and, thanks to regularly sharing their website content links to their Facebook page, referrals from Facebook now constitutes over half of their overall traffic! …And furthermore, since 83% of Facebook usage is on mobile devices, the mobile traffic to their website has skyrocketed to 66% of all traffic.

It’s clear evidence of the power of a strong social media presence working together with a mobile friendly (responsive) website… and did I mention we can help your business with both?

Contact us to start a discussion on turning your social media presence into a traffic generator for your mobile friendly website!

Annual Mobile Browsing Stats

Over the last few years, we’ve been tracking the trends in mobile browsing in the Peace Country, based on the many websites we have developed for our clients.

2013 Review

Comparing year to year, 2013 saw mobile (including tablet) traffic represent 31% of total visits to some of our high traffic client sites. That’s up from 25% in 2012.

As we approach the halfway point of 2014, we’re already seeing that trend jump significantly again to over 37%.

Mobile Social

Facebook, in their April 23rd 2014 Q1 Report said they are now seeing that 609 million out of 802 million of their daily users are accessing it via mobile devices (76%).

Mobile-ify Your Website!

Is your website mobile friendly? Even large websites can be designed to cater to mobile users. Grab your phone and visit hudsonshope.camdgreenview.ab.ca, or dawsoncreek.ca to see for yourself!

With smartphones becoming the business tool of choice for all types of businesses, from Ma and Pop shops to large oilfield companies employing hundreds, a mobile-friendly website is fundamental.

 

Putting Clients on the Map(s)

Among our recent launches have been several data-base driven interactive maps that our clients have been busy editing and updating themselves on a nearly daily basis!

BC Agroforestry AtlasThe BC Agroforestry Atlas is a powerful database-driven map, that displays dozens of featured activities, demonstrations, and projects in across British Columbia. This map’s features include:

  • Complex attribute filters for showing/hiding any grouping of points.
  • Fully custom icons
  • Regional “zoom to” interface
  • Powered completely by WordPress making it very easy for the client to maintain the map (and their website) with a single login.
  • Try it out – it’s fun!

Mobile Browsing on the Rise in the Peace Country… Still!

It’s that time of year. Time to evaluate Peace Country web surfer trends!

% of total visits from Jan 2012 to Feb 2013

Following up on our mobile browsing blog post from last year, we’re still seeing a steep incline in the number of users that chose their mobile device over a desktop PC when browsing some of our higher-trafficked client websites.

In February of last year, mobile devices made up just short of 15% of all visits. This year, the number has jumped over 10 points to more than 25% of all visits!

More than a quarter of all visits are on mobile devices!

A quick breakdown reveals that 18% of all visits are from iPhones and iPads (up from 11% last year) while Android devices trail farther behind at around 5% (up from 2% the previous year). For those still browsing via a desktop computer, the use of Internet Explorer has been on the downturn as more and more users move towards Google’s Chrome web browser, a welcome trend for us web developers!

Having a useful mobile site has never been more important! Use your smartphone or tablet to check out the new mobile site for the City of Dawson Creek that we launched recently and let us know what you think!

Is your website mobile friendly? Contact us for a free evaluation and quote on building a new mobile version of your website!

Safe and Secure on the Web: Good Passwords

Passwords are your first line of defense, but if those passwords are too weak, they can be the weakest link in your online security. Here are a few tips to keep in mind, to prevent embarrassing and potentially costly security lapses.

How NOT to make a password:

When some jerk (human or robot) tries to hack into your site, one of the most common techniques used is known as a dictionary attack, which is simply an automated way of trying every word in the dictionary, as well as common names and dates, as a password.

That’s why you don’t want a password that’s a single word, name or date. Adding numbers and punctuation make passwords more secure but harder to remember. Many people try substitutions, for instance “p455w0rd”. But this doesn’t make passwords much more secure, as many password-cracking programs will try common substitutions.

So what makes a good password?

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Merry Christmas from New Harvest Media!

This year we’ve been blessed with three new additions to our families, bringing the total of New Harvest kids to five– and they’re all boys!

We thought getting all the kids together for a picture would make for a great Christmas card, one that truly spoke to how productive a year 2012 has been for us. 🙂

Here’s what ensued…

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